dward James Olmos, actor and community activist, is the Co-Producer of Latino Book & Family Festival, a weekend event that promotes literacy, culture and education in a fun environment for the whole family. The festival is held in key Hispanic markets across the country.

The Latino Book & Family Festival was launched in 1997 in Los Angeles to promote literacy, culture and education and to provide people of all ages and backgrounds the opportunity to celebrate the diversity of the multicultural communities in the United States in a festival atmosphere.

Today, the Festival is hosted in several major Latino markets across the U.S. including San Diego, Phoenix, Houston, Dallas, the Inland Empire of Southern California, Chicago, and Los Angeles. Future expansion plans will take the Festival to New York City, Miami, the San Francisco Bay Area, San Antonio and many other major Latino markets.