1 – How many food vendors?

We expect to have 8-10 food vendors. We still have spots available.


2 – What kind of food is being sold at the event? – and how many of the same food? 

To increase the possibility of more sales by food vendors, we will not have vendors selling the same food. Food includes tacos, tamales, hotdogs, BBQ, Asian food & Mexican food.

3 – Do you know what sales were generated by food vendors in the past?

All food vendor sold out. We do not know their sales generated.


4 – Is this a ticketed event or free?

This is a free event and free parking.


5 – How did you forecast 6,000 people?

Last year, we had roughly 3500, this year is during school time. The event is being promoted at schools, libraries, social media. Telemundo and NBC just confirmed to be the exclusive TV sponsor.


6 – Are the 6,000 people guaranteed to attend?

With our new media sponsors and extra promotion at schools we are expecting more attendees. We don’t guarantee exact numbers.


7 – How many years has this event taken place?

This is the 65 book latino & family festival. And the 2nd in San Diego.

8 – For unloading and set up the booth, can the van go in to the spot area?  Or do we need to use dolly to bring the stuffs in?

At the event, We will have electric carts available for exhibitors to bring in and out their stuff. We will have six of them, and the volunteers who drive them will also drive you to your spot. You are welcome to bring a dolly if you prefer.

9 – what’s the price for a food vendor booth?

Booth 10′ X 10′ = $175

Food truck 10′ X 20′ = $275

See the list of prices here.

10 – Where can I Find the application?

You can find the application here