Is this a ticketed event or free?  This is a free event and free parking.

How did you forecast 6,000 people?  Last year, we had roughly 3,500. This year is during school time in September. The event is being promoted at schools, libraries, community outlets and social media. Potential exclusive TV sponsor includes Telemundo and NBC.

Are the 5,000 people guaranteed to attend?  With our new media sponsors and extra promotion at schools we are expecting more attendees. We don’t guarantee exact numbers.

How many years has this event taken place?  This is the 67th Latino Book & Family Festival and the 3rd in San Diego after an long absence.

 For unloading and set up the booth, can the van go in to the spot area?  Or do we need to use dolly to bring the stuffs in?   At the event, we will have electric carts available for exhibitors to bring in and out their stuff. We will have six of them, and the volunteers who drive them will also drive you to your spot. You are welcome to bring a dolly if you prefer.

 Where can I find the exhibitor application? You can find all the application in the Brochure link at


How many food vendors? We expect to have 8-10 food vendors. We still have spots available.

What kind of food is being sold at the event? – and how many of the same food?  To increase the possibility of more sales by food vendors, we will not have vendors selling the same food. Food includes tacos, tamales, hotdogs, BBQ, Asian food & Mexican food.

Do you know what sales were generated by food vendors in the past?  In previous years, most food vendors sold out. We do not know their sales generated.

What’s the price for a food vendor booth?

  • Booth 10′ X 10′: $325(regular) and $175*
  • Booth 10′ X 20′ or Food Truck no larger than 24’: $575(regular) and $275*
  • Food Trucks – larger than 24’: $325*

*Special Prices for space only.

See Food Vendor Application >