2022 NC San Diego Latino Book & Family Festival

Saturday, October 15, 2022, 10am-4pm

Exhibitor registration is now closed.

70th Latino Book & Family Festival and 12th in San Diego County. 

Community leaders, educators, librarians, and Award Winning Authors come together to ensure that the event is well organized, well attended, and has a great array of workshops, activities, and entertainment. 4,000+ companies have participated from the automotive, communications, educational, energy, entertainment, financial services, food, governmental, insurance, library, media, nonprofit, publishing, retail, travel & transportation, and union sectors. Be part of this literary effort and delivery your product, service or message to everyone in the audience!

Empowering Latino Futures (ELF), formerly Latino Literacy Now, is a nonprofit 501c3. Your contributions and sponsorships are tax-deductible and appreciated.


Edward Becerra (760) 681-9950 



EMAIL OR MAIL YOUR FORMS. Make checks payable to Empowering Latino Futures:

Empowering Latino Futures

Attn: Event Services

624 Hillcrest Ln

Fallbrook, CA 92028

Empowering Latino Futures is a 501c3 nonprofit organization. Federal ID number 33-0868486.


This event works to bring resources to the local communities. Last year, the event was hosted in San Bernardino County & San Diego County. We believe that our event directly impacts the lives of 20% of its attendees and that makes this event successful. Every family is important and makes a difference in their community.

Data from the 4 month 2021 Virtual Festival

The event is also promoted on the facebook page of the Empowering Latino Futures for a higher expose to all our audiences. Also, the event was promoted via North County Informador eNewsletter and the Hispanic Marketing 101 eNewsletter with combined contact list of 12,200 and a 37% open rate.

Combine Digital Reach
Festival Combine Viewers
Festival Combine reached

2022 In-Person Festival Expected Numbers

Combine Digital Reach
Estimated Attendees
Estimated Exhibitors
Authors Minimum

Festival Map & Exhibitors

  • Adobe House Press
  • AWA Author Tables
  • Black Girl, Brown Girl Books
  • Carl Solomon Sr
  • Cecilia Caballero
  • Erica Alfaro
  • Esther Reyes Jones &
  • Beatrice Zamora, AWAs
  • Hector Jimenez
  • Intuikons
  • Maria E. Garcia
  • North Fourth Publications
  • Pilar Kellenbarger
  • Randy Jurado Ertll
  • Rita Soza & Frank Cruz
  • Sandra Rodriguez
  • Share International USA
  • Sierra Blanca Books
  • The 16 Rule
  • Thomas Prezelski
  • Vibiana Aparicio Chamberlin
  • Yesenia Rodriguez, Author
  • Bahai
  • County of San Diego Health & Human Services Agency
  • Las Valientes / Gods Heart Ministry
  • Latino Book & Family Festival Info
  • League of Women Voters
  • North County San Diego
  • MiraCosta College Transitions
  • New York Life Insurance Company
  • RMC Automotive Specialties
  • Route 78 Rotary Club
  • San Diego County Credit Union
  • San Diego Gas & Electric (SDG&E)
  • Southern Caregiver Resource Center
  • Supervisor Jim Desmond
  • The San Diego Union-Tribune
  • Universidad Popular
  • Education Begins in the Home
  • Escondido Unified School District
  • Minute Maid
  • MiraCosta College EOPS
  • MiraCosta College
  • MiraCosta College Student Ambassadors
  • MiraCosta Service Learning
  • MiraCosta Student Equity
  • Oceanside Unified School District
  • Vista Unified School District
  • Bacon wrapped Hot Dogs from the Community Social Media Club
  • Fruity Fruits
  • MECha Chicharrones, chips, and water
  • Tacos for Scholarships
  • And other food
  • Blue Shield of California
  • Mental Health Systems, Inc
  • Neighborhood Healthcare
  • TrueCare
  • Vista Community Clinic
  • Children’s Paradise
  • MAAC
  • Oceanside, Carlsbad, & San Diego County Public Libraries
  • San Diego Council on Literacy
  • AARP California
  • Mira Costa College
  • Oceanside Public Library
  • Adelante Bookmobile

About the event

The purpose of the event is to help and impart opportunities in the community, ideally reaching out to Latino families and youth. Highlight the importance of literacy (books, health, wealth) and promote awareness of college, career paths, and community resources. Meet our Award Winning role model authors as they share the importance of reading, activism & equal representation. 

The Latino Book & Family Festival was first celebrated in 1997, and up to now 70 festivals have been held since then in eight markets around the USA including Chicago, Dallas, Houston, Los Angeles, New York, Phoenix, San Bernardino, and San Diego.

The Latino Book & Family Festivals is a community program of Empowering Latino Futures, a 501c3 nonprofit headquartered in Fallbrook, CA. The organization believes that community success is limited by access to resources and so it provides this free setting to learn and be exposed to opportunities.

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