2020 Virtual Latino Book & Family Festival

Edward James Olmos & Empowering Latino Futures Proudly Present


For the first time, the Latino Book & Family Festival will be hosted as a virtual event. This will be the 68th Latino Book & Family Festival. This year a team of community leaders, educators, librarians, and Award Winning Authors have come together to ensure that the event is well organized, well attended, and has a great array of workshops, activities, and entertainment. The festival committee team is dedicated to making your experience a success whether you are an attendee, a virtual exhibitor, or a partner.

Over the last two decades, 4,000+ companies have participated in our 65+ Festivals from the automotive, communications, educational, energy, entertainment, financial services, food, governmental, insurance, library, media, nonprofit, publishing, retail, travel & transportation, and union sectors. Become part of this great literary effort and delivery your product, service or message to everyone in the audience!

Empowering Latino Futures (ELF), formerly Latino Literacy Now, believes that an individual’s potential for greatness is only limited by their access to resources. ELF is a 501(c)(3) nonprofit organization committed to seeing that the businesses that support the Latino community are supported the same way. Your contributions and sponsorships are tax-deductible and appreciated.


Every Saturday from August 15 to October 3, 2020. 

SATURDAYS, 11am-12:30pm




Facebook link:


*On Saturday, Sept. 12, 2020 the event will feature the 22nd International Latino Book Awards Ceremony

Virtual Booths, Workshops, Informational sessions, Author panels, Entertainment, Keynotes speakers, etc.

Author Opportunity! / Oportunidad para Autores

Authors your can have your book featured at the event and in the website too! Check the opportunity available for you! Include a description of up to 100 words. For pictures, you can include cover of your book or logo. Also include a link to your website, online store, or amazon. $30 special value for authors only.

Esta oportunidad ofrece el evento para los autores! Su libro será destacado durante el evento, y aparecera en la la website. Incluya una descripción de 100 palabras, la imagen de la cubierta de su libro o logotipo, y un enlace/link a su sitio web o donde se puede compar su libro. $30 valor especial para autores solamente.



This event works to bring resources to the local communities. Last year, the event was hosted in San Bernardino County & San Diego County. We believe that our event directly impacts the lives of 20% of its attendees and that makes this event successful. Every family is important and makes a difference in their community.

Data from 2019

Estimated Attendance
Workshop Attendance
Exhibitor Booths
Scholarship/Raffle Winners

The event is also promoted on the facebook page of the Empowering Latino Futures for a higher expose to all our audiences. Also, the event is promoted via Festival/Latino Events eNewsletter and the Hispanic Marketing 101 eNewsletter with combined contact list of 15,400 and a 37% open rate.

Our Online Reach

Facebook Monthly Reach
Website Uniques
Instagram Monthly Reach
eNewsletters Readers


PURPOSE: To help and impart opportunities in the community, and ideally reaching out to Latino families and youth. Realize the importance of literacy (books, health, wealth) and promote awareness of college and career paths, community resources, and health.

To make sure your logo, company name, and services receive exposure via as many of our media channels, you will be contacted by our representatives on the following points:

Premium Booth* & Partners (Varies by level)
*Speaking Opportunity – Prepare a short 5 minute speech on your services OR a video with a duration of less than 5 minutes. Make sure you include benefits, opportunities, and ways of contact of people interested. 

Website Ad – Provide us with a JGP/PNG image to post on website to be displayed for 12 months (if not provided your logo will be displayed with link to your website).

Video with Profile – To post on our website with your profile.

Contact Representatives

Armando Telles (760) 847-1480 

Edward Becerra (760) 681-9950 

Ana Patiño 



Latino Book & Family Festival

624 Hillcrest Ln

Fallbrook, CA 92028


Empowering Latino Futures is a 501c3 nonprofit organization. Federal ID number 33-0868486.